Browsing: beauty

Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption…

A Lancome employee recently swabbed under my eyes and took a hyper-zoomed photo of my forehead, already shiny and flaking. Then she inserted my protein samples into the company’s Cell BioPrint machine, which gave its verdict in horrifying, flashy red letters: I was suffering from accelerated aging