Browsing: Longevity & Anti-Aging

Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption…

For many people, turning 30 is associated with career milestones, growing confidence, and greater life experience, but it may also mark a major turning point for skin aging. Dr.Mike Bell, scientific spokesperson for No7 skincare and the scientist responsible for trialling No7 skincare products, says extensive research has identified the 30s as a critical decade when…

A “biohacking” boom is spreading among billionaire tech entrepreneurs in Silicon Valley, who are seeking to slow aging and extend life using drugs, supplements and plasma transfusions. Scientists are voicing concern that methods whose safety and efficacy have not been verified are being disseminated indiscriminately to the public through social media.