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February 25, 2026 ByJoyce Hendley, Staff Writer

The ASA upheld two complaints against Exhale Coffee’s paid Instagram ad, which saw the London-based coffee brand claim that its coffee could protect DNA, slow cellular aging, preserve telomeres and potentially extend lifespan through its polyphenols and antioxidants. It also promoted the coffee as having ‘amazing health benefits’ and supporting gut and brain health

Recent studies on aging have latched onto a “player” in longevity that had hitherto received little attention: nicotinamide adenine dinucleotide, or NAD for short

NPR The expert on ‘super aging’ breaks down the science — and grift — in anti-aging