Browsing: Longevity

Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption…

Symrise’s latest cosmetic launch is responding to rising demand for high-performance skincare with natural-origin credentials. Building on the scientific heritage of the Dragosine range, this multi-functional skin longevity dipeptide is based on L-carnosine obtained through biofermentation. Dragosine green extends Symrise’s Care & Wellness portfolio and supports the industry’s shift from traditional corrective anti-aging toward proactive…