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Medical Marketing Whiz Releases Second Edition of Best-Selling Book ‘Anti-Aging & Longevity Marketing’
Medical Marketing Whiz Releases Second Edition of Best-Selling Book “Anti-Aging & Longevity Marketing”
New edition of “Become the #1 Specialist in Your Area” gives providers an updated playbook for winning patients online, including AI search
Most doctors don’t struggle because they lack good services. They struggle because they don’t know how patients actually search for and choose a provider”— Sherry Sbraccia, Director of Marketing, Medical Marketing Whiz
LANSING, MI, UNITED STATES, August 13, 2026 /EINPresswire.com/ — Medical Marketing Whiz, a marketing agency serving medical aesthetics, gynecology, longevity, and wellness practices nationwide, today announced the release of the second edition of its best-selling book, Anti-Aging & Longevity Marketing: Become the #1 Specialist in Your Area. The updated edition expands on real-world case studies from anti-aging and women’s health providers across the United States and Canada, giving physicians a practical roadmap for growing their cash-pay services.
The book is co-authored by Lori Werner, founder of Medical Marketing Whiz, and Sherry Sbraccia, the agency’s Director of Marketing and Brand Development. Together, the two have spent years working directly with physicians offering peptide therapy, hormone optimization, aesthetics, and other elective services, helping them convert their marketing into a steady stream of new patients.
“Most doctors don’t struggle because they lack good services. They struggle because they don’t know how patients actually search for and choose a provider,” said Sbraccia. “This book breaks down exactly how that decision happens, and what a practice needs to do at each step to be the one that gets chosen.”
The second edition adds new material on answer engine optimization (AEO), the practice of getting recommended by AI tools such as ChatGPT, Claude, and Google’s AI-powered search results, alongside updated guidance on search engine optimization, social media, email marketing, online reputation, webinars, and patient referral strategy. Readers also get a step-by-step framework for local search rankings, patient review generation, and building credibility that converts website visitors into booked appointments.
“This is the second half of a journey most physicians have already started,” said Werner. “They’ve built the practice and the patient base. Now they need a marketing system that works as hard as they do, without feeling salesy or forced.”
Medical Marketing Whiz is offering a free paperback copy of the second edition, including two additional bonuses, to qualifying providers while supplies last. Interested practices can request a copy at https://medmarketingwhiz.com/antiaging-longevity-book.
About Medical Marketing Whiz
Medical Marketing Whiz is a full-service marketing agency serving medical aesthetics, gynecology, urogynecology, longevity and wellness, and cosmetic surgery practices across the United States and Canada. The agency provides website strategy, SEO and AI search optimization, branding, social media, email marketing, and event support to help physicians grow their cash-pay services and become the recognized specialist in their market.
Lori Werner
Medical Marketing Whiz
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