Green Bay, WI / Jul 13, 2026 / VASA Fitness
VASA Fitness, one of the nation’s fastest-growing fitness operators, will officially open its newest Wisconsin location on Saturday, August 15, at 2430 E. Mason Street in Green Bay. The new East Town club is VASA’s 73rd location nationwide and fourth in Wisconsin, expanding access to affordable, full-service fitness for residents across Northeast Wisconsin
Spanning more than 58,000 square feet, the club brings together expansive strength and cardio spaces, coach-led studio-style classes, aquatics and premium recovery amenities under one roof. Green Bay was selected as the company’s next Wisconsin market because of its strong culture of community, active lifestyles and growing demand for high-quality, accessible fitness options
“Green Bay is a community that values hard work, family and living an active lifestyle, making it a natural fit for VASA,” said Michael Osanloo, CEO of VASA Fitness. “Our goal is to create a place where everyone—from first-time gym-goers to experienced athletes—can build strength, recover well and feel part of a supportive community. We’re excited to officially become part of Green Bay and help more people live healthier lives.”
The Green Bay (East Town) club features expansive cardio and strength training areas, free weights, indoor turf for functional training, a half basketball court, a three-lane 25-yard pool, KidCare, InBody body composition scans and a wide variety of Group Fitness classes. Members will also have access to VASA’s three signature STUDIO concepts:
- STUDIO RED HIIT – coach-led high-intensity interval training workouts
- STUDIO LFT – progressive strength training
- STUDIO FLOW – infrared yoga
In addition to its fitness offerings, the club includes premium recovery amenities such as massage chairs, red light therapy, a sauna, steam room, hot tub and an indoor cold plunge—one of only a handful of community cold plunge experiences available in Wisconsin
Following the successful opening of its Menasha location earlier this year, the Green Bay club represents another milestone in VASA’s continued investment across Wisconsin. The facility is expected to create approximately 70 local jobs while expanding access to affordable, high-quality fitness for the greater Green Bay area
Leading up to the official opening, VASA will host Founders Week, giving founding members who join online in advance of the grand opening day an exclusive opportunity to experience the club before it opens to the public
FOUNDERS WEEK SCHEDULE
- Monday, August 10 – Thursday, August 13 (for Founding Members only)
- Exclusive scheduled tours of the gym
- Preview of STUDIO classes
- Personal Training previews
Friday, August 14 | 8 a.m. – 8 p.m
- Public tours
- Founding member tours, STUDIO classes and Personal Training previews
- Official Ribbon Cutting Ceremony
GRAND OPENING CELEBRATION
Saturday, August 15 | 8 a.m. – 8 p.m
- Open workouts and tours
- Opening-day giveaways and door prizes
- Complimentary Traveling Tom’s Coffee (while supplies last, through 10:30 a.m.)
Memberships start at $14.99 per month. Additional information, membership details and club updates are available at https://vasafitness.com/locations/wi/green-bay-east-town/
###
About VASA Fitness
VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With more than 70+ operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, STUDIO classes, expert Personal Training, and on-trend recovery experiences—all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado.
Press ContactAllison DuBois
vasafitnesspr@mekkymedia.com
Mekky Media Relations
Submit a Press Release
