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Perimenopause is surging in public conversation as women seek answers for symptoms like brain fog, mood swings, and insomnia that often start in their 40s. Simultaneously, women have been empowered to share their stories about the phase of life on social and brands are beginning to capitalize on the health buzzword du jour by introducing products advertised as supporting hormone health
Hormone health consciousness isn’t just affecting women. Men are also growing more aware of hormonal shifts that occur throughout their lives
Ananda in the Himalayas, a renowned, luxury destination spa located on a 100-acre palace estate in North India, is capitalizing on the trend with the recent addition of its hormone health-centric programming
“Awareness of hormonal health has grown significantly, and what is notable is that this conversation now includes men as much as women. For women, concerns span different life stages — from menstrual health in younger women to the more complex hormonal shifts of perimenopause and menopause. For men, we are seeing increased focus on energy, stress-driven hormonal disruption, and the desire to address root causes rather than symptoms,” Mahesh Natarajan, chief operating officer of Ananda in the Himalayas, told Newsweek.
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Data indicates that humans are experiencing more stress today than in the past. Gallop polls found that emotional stress increased to record highs during the pandemic and continues to be high, triggered by economic uncertainty, anxiety over job security, social media pressure and global relations implications
Experiencing chronic stress has a negative effect on the body, no matter your sex. “Chronic stress is a major contributor to hormonal imbalance across both genders. Ayurvedic detox therapies work to restore hormonal balance from within, while Traditional Chinese Medicine practices including acupuncture and moxibustion stimulate energy flow and address hormonal disorders at a systemic level,” Natarajan explained.
The spa’s menu offers several options for those seeking hormone support. The Hormonal Rebalance Program is designed to address challenges of perimenopause and menopause using Ayurvedic therapies, dietary guidance, and mind-body practices that work to stabilize hormonal fluctuation and restore equilibrium
Its Menstrual Health Program was created in response to the growing concerns of younger women, the spokesperson shared. The treatment features a holistic Ayurvedic approach to managing discomfort, irregular cycles, and the emotional dimensions of hormonal imbalance
For men and women, the spa’s Fertility Enhancement Program works primarily to enhance the conditions for natural conception, combining Ayurveda, Oriental Medicine, and Transpersonal Psychology to cleanse the body of toxins, stabilize hormonal function, and support reproductive health
A spa experience is more than just a wellness experience at Ananda. Luxury and wellness go hand-in-hand. “At Ananda, luxury and wellness are not separate propositions. Luxury here is expressed through the quality of the physicians, the precision of care, and the natural environment, but equally through something less tangible: the feeling that every detail has been considered in advance, and that the people caring for you are genuinely invested in your wellbeing and progress,” he said.
The luxury level of the spa’s services is felt long before clients step foot in the door. Natarajan explains it: “The journey begins weeks before arrival. Guests complete a detailed health and wellness assessment and go through a pre-arrival consultation with a senior expert, covering physical, mental, and emotional health. A health score is assigned across these parameters and specific dietary and lifestyle guidelines are provided to follow in the weeks before arrival, so guests arrive already prepared rather than simply checking in.
Then, once on site, the true luxury experience kicks off. “A personalized daily schedule of therapies, wellness meals, and individual and group sessions is built around each guest’s goals. Upon arrival, progress is reviewed daily and adjusted as the body responds,” he said
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The COO listed the luxe amenities each guest receives, from a five-option pillow menu to a therapeutic bath menu; a Dinacharya kit containing a tongue cleaner, oil for pulling, nasal drops; and foot massage oil
Ananda is a perennial favorite of celebrities. Model Miranda Kerr, Snapchat co-founder Evan Spiegel, actors Uma Thurman and Edward Norton, media mogul Oprah, King Charles III and Queen Camilla have stayed at the property
