Women’s health is finally getting the attention it deserves. At CES 2026, our team spotted several devices designed for people who menstruate and experience menopause and perimenopause. More recently, Oura Ring also launched its own AI model created to answer women’s health questions.
Now, the human performance company Whoop, creator of the screenless Whoop 5.0 wristband (CNET’s favorite fitness tracker for performance), announced two new initiatives for women, whose share of the company’s membership has increased 150% year over year. Along with adding an in-app update for Hormonal Symptom Insights and Predictions, Whoop launched a Women’s Health Specialized Blood Biomarker Panel.
“What makes this powerful isn’t any single data point — it’s how the system comes together,” Emily Capodilupo, senior vice president of research, algorithms and data at Whoop, said in a press release. “Women don’t experience their physiology in silos. Hormones influence sleep, sleep affects recovery, and recovery shapes training response.”
Exclusive to Whoop wearable users, by bringing together the results from bloodwork and data collected by the wearable (sleep, skin temperature, stress, recovery, heart rate and more), Whoop aims to show not just a snapshot of women’s health but the entire system.
Whoop already has Menstrual Cycle Insights and Pregnancy Insights in its app, but the Hormonal Symptom Insights and Predictions update expands on these features.
Specifically, members will be able to see a date window for their next period, information about symptom patterns to predict when they’re most likely to occur, and trends in period length, cycle length and variability. This is meant to give them the ability to adjust their routines based on what’s forecasted
This feature will now also work with Whoop’s Advanced Labs blood panel, which tests for 65 biomarkers that a clinician reviews to develop a health improvement plan. By combining bloodwork results and data collected by the wearable, Whoop members can see if their biomarker ranges are “optimal,” “sufficient” or “out of range” based on where they are in their cycle.
With these expanded insights and predictions, members can better spot irregularities, prompting important, informed conversations with their doctors.
Launching in April and only in the US, the Women’s Health Specialized Panels builds on Advanced Labs and focuses on 11 biomarkers that offer insights into women’s hormones, hormonal transitions like perimenopause, menstrual cycle, bone-metabolic resilience, nutrient sufficiency and thyroid function.
The 11 blood biomarkers are:
- Anti-müllerian hormone or AMH, which provides information on egg count
- Progesterone, a hormone produced by the ovaries
- Prolactin and thyroid peroxidase antibodies, or TPOAb, which can signal the thyroid-impacting Hashimoto’s disease
- Free T4 for detecting thyroid dysfunction
- Free T3, also for thyroid dysfunction
- Leptin, a hormone that regulates weight, metabolism and appetite
- Vitamin B12 (cobalamin), to check for a deficiency, which can cause fatigue, muscle weakness and more
- Folate, for which a deficiency can cause weakness, anemia (low levels of healthy red blood cells) or fatigue
- Magnesium and phosphate (as phosphorus), for which abnormal levels could indicate a bone, kidney or liver disease
When it’s released in April, this panel can be purchased within the Whoop app, where you can also schedule your blood test at a Quest Diagnostics location. It will cost $299, separate from the Advanced Labs baseline panel, which is priced like this:
- If you get one test per year, it’s $199 per test
- For two tests per year, it’s $175 per test, and $349 billed annually
- Four tests per year are $150 per test, and $599 billed annually
- Six tests per year are also $150 per test, and $899 billed annually
While not covered by health insurance, Advanced Labs is HSA- and FSA-eligible. However, you will want to ensure your HSA or FSA provider covers it before purchasing.
Note that Advanced Labs can only be used by participants who are 18 years or older and who are not pregnant. The testing isn’t available in Arizona, Hawaii, Wyoming, North Dakota or South Dakota, but tests can be conducted out of state
As of right now, there are three Whoop memberships:
One:The Whoop One membership normally costs $199 per year, but is currently discounted to $149. It comes with the Whoop 4.0 device with a five-day battery life, insights on sleep, strain and recovery; personalized coaching; women’s hormonal insights; and both heart rate and VO2 max zones.
Peak:With the $239-per-year Peak, you get a Whoop 5.0 with at least 14 days of battery life, instead of the 4.0. You also get everything included in the One membership, plus insights into healthpan and aging pace, a real-time stress monitor and a health monitor with health alerts.
Life:Priced at $359 per year, Life offers the Whoop MG device (which also has at least 14 days of battery life). In addition to all the Peak features, Life includes daily blood pressure insights (currently in beta), on-demand AFib detection and a heart screener with ECG (electrocardiogram) readings.
The Whoop MG differs from the current 5.0 model by offering medical-grade insights, such as ECG-based heart screening and blood pressure readings
Women have been historically underrepresented in scientific research, so seeing health tech companies create products and initiatives that focus on women’s health gives us hope that the tides are turning. While wearables like smartwatches and smart rings aren’t used for medical diagnoses or treatment, they can still prompt necessary conversations between women and their doctors.
Hopefully, this spotlight on women’s health will spread from the tech we use to monitor our health at home to actual doctor’s offices
