Oova is making connections
What’s happening:The women’s hormone-testing company integrated with Oura, leveraging sleep, recovery, hormone, and symptom data for actionable insight
Well-connected. Now live in its app, the feature pairs the Oova’s at-home tests with Oura’s lifestyle data to contextualize health optimization, fertility support, and perimenopause predictions
Expanding beyond place-in-time snapshots, it’s creating a single timeline of longitudinal health data, helping women connect inputs to outcomes
Next wave. For Oura, the partnership adds to integrations with Natural Cycles, Clue, and Flo for cycle insights, Mira for hormone tracking, and Maven and Carrot Fertility to bring biometric data into the clinic. Adding in a custom women’s health LLM, it’s aiming to be a lifelong care hub for its top users
Not alone, WHOOP added female-specific biomarker testing, while Apple Health integrated cycle trackers and added perimenopause and menopause support. Making statements for invisible monitoring, Clair and Incora are scaling hormone-tracking bracelets and earrings, respectively
Punchline: With new tracking capabilities, targeted insights, and clinical research, Oova is tapping into continuous biometrics to help women see the full picture
