Healthcare robot corporations Bodyfriend said on Oct. 8 that it completed the six-item lineup of “Bodyfriend Healthcare” by launching three new health functional foods. Ahead of Hangeul Day, what draws attention is the Korean words attached to the products: “Kkak, Jjak, Ssok, Puk, Ppum, Jjaeng.” Each product’s targeted health concern is expressed in a short, familiar single syllable
Bodyfriend selected six areas—muscle strength, joints, body fat and blood sugar, sleep, eye health, and vitality—based on healthcare usage data and health interests from about 1.6 million customers. “Muscle Fit Curcumin Gold,” introduced in Aug., is labeled “Kkak”; “Joint Fit Chondroitin Mucopolysaccharide 1200” is “Jjak”; and “Slim Fit Diet Morosil VITA” is “Ssok.” This time it added products corresponding to “Puk, Ppum, Jjaeng.”
“Deep Sleep Ashwagandha” captures the desire of modern consumers who want to sleep deeply. It is a product that uses an individually recognized ashwagandha extract ingredient by the Ministery of Food and Drug Safety for sleep health. By using the word “Puk,” which evokes sleep health, it conveys the product’s purpose while presenting a functionally recognized ingredient as the basis for choice
“Energy Burst Multivitamin & Immune Gummies” is a gummy-type health functional food that contains multiple vitamins and minerals in one product. It combines B vitamins and vitamins C, D, and E, as well as zinc, selenium, and manganese. It targets consumers who want to conveniently take various nutrients in their busy daily lives. The name “Ppum” reflects a wish for a day brimming with vitality
“Eye Bright Lutein Plus Gummies” include marigold extract-derived lutein and vitamin A needed for eye health management. Marigold extract-derived lutein can help eye health by maintaining macular pigment optical density, which may decrease with aging, and vitamin A is a nutrient needed for visual adaptation in dark places. To make these functions intuitively felt, it uses the word “Jjaeng,” and the gummy form improves ease of consumption.
A Bodyfriend official said, “We used Korean so customers can find health functional foods that fit their health concerns more easily and familiarly,” and added, “We will propose massage care through healthcare robots along with inner care in daily life.”
Meanwhile, Bodyfriend is running a promotion in which customers who reserve a lounge experience on the official website or membership app and visit can purchase one of the six health functional foods for 990 won
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