Founders Club by 24 Hour Fitness will open in Summerlin, Las Vegas, in early 2027
The US$10 million development combines strength training, recovery, hospitality and social spaces
More than US$1 million is being invested in recovery equipment. Pre-opening memberships will range from US$59.99 to US$99.99 a month
Mark Wahlberg’s Municipal Gym is also set to open in Summerlin in early 2027, expanding the area’s fitness and wellness offer24 Hour Fitness founder Mark Mastrov has unveiled Founders Club, a new fitness and wellness concept combining a substantial strength training offer with recovery facilities, a medical spa and spaces for working and socialising The US$10 million (£7.46 million, €8.95 million) club will open at 9200 West Sahara Avenue in Summerlin, Las Vegas, in early 2027. Pre-opening memberships will cost US$59.99–US$99.99 (£44.77–£74.62, €53.70–€89.50) a month, although the company has yet to detail which services each membership includes Designed by Mastrov and the 24 Hour Fitness team, the 45,000sq ft (4,181sq m) facility will operate around the clock Strength training will occupy 25,000sq ft (2,323sq m), complemented by dedicated functional training, glute training and group exercise spaces More than US$1 million (£746,000, €895,000) is being allocated to recovery equipment. The recovery lounge will include hyperbaric chambers, red light saunas, massage chairs, pelvic chairs and wave chairs for cold therapy. A separate medical spa will offer IV therapy, while other amenities include a sauna and cold room The group exercise programme will feature Pilates, yoga, Zumba and Les Mills Bodypump. A juice bar, café and DJ booth will support the social offer, alongside hosted activities including run clubs, morning coffee sessions and recovery nights Mastrov said the development reflects his experience of building gyms and his emphasis on personal relationships with members “Every detail reflects what I’ve learned about what members are actually looking for today,” he said The announcement follows Mastrov’s acquisition of 24 Hour Fitness with LongRange Capital in January 2026. He now serves as executive chair and interim CEO Speaking to HCM editor Liz Terry in an HCM interview earlier this year, Mastrov outlined plans to expand the business, upgrade existing clubs and introduce more recovery amenities and Pilates He also identified opportunities to rebuild ancillary revenues through personal training, nutrition, foodservice and retail, while improving retention by giving members more reasons to use the clubs Registration for Founders memberships begins in November 2026, with priority access available through FoundersClub24.com. The announcement does not specify plans for further Founders Club locations FOOTNOTE Founders Club will join another new fitness and wellness concept arriving in Summerlin in early 2027: Mark Wahlberg’s Municipal Gym, developed in partnership with the leadership team behind EōS Fitness Its first location, at Downtown Summerlin, will combine strength training with recovery facilities, spa amenities and a café, further expanding the area’s fitness and wellness offer Sign up here to get your choice of the Spa Business and Spa Business insider weekly ezines, breaking news alerts and every issue of Spa Business and Spa Business insider magazines FREE on digital. | 
