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    Home»Fitness & Recovery»Mark Mastrov unveils Founders Club brand, combining fitness, recovery and a medical spa | spaopportunities.com news
    Fitness & Recovery

    Mark Mastrov unveils Founders Club brand, combining fitness, recovery and a medical spa | spaopportunities.com news

    HealthJustfine TeamBy HealthJustfine TeamOctober 31, 2026No Comments4 Mins Read
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    Mark Mastrov unveils Founders Club brand, combining fitness, recovery and a medical spa | spaopportunities.com news
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    The new club will be located in the mall at 9200 West Sahara Avenue, Las Vegas Credit: Google maps
    Founders Club by 24 Hour Fitness will open in Summerlin, Las Vegas, in early 2027
    The US$10 million development combines strength training, recovery, hospitality and social spaces
    More than US$1 million is being invested in recovery equipment. Pre-opening memberships will range from US$59.99 to US$99.99 a month
    Mark Wahlberg’s Municipal Gym is also set to open in Summerlin in early 2027, expanding the area’s fitness and wellness offer

    24 Hour Fitness founder Mark Mastrov has unveiled Founders Club, a new fitness and wellness concept combining a substantial strength training offer with recovery facilities, a medical spa and spaces for working and socialising

    The US$10 million (£7.46 million, €8.95 million) club will open at 9200 West Sahara Avenue in Summerlin, Las Vegas, in early 2027. Pre-opening memberships will cost US$59.99–US$99.99 (£44.77–£74.62, €53.70–€89.50) a month, although the company has yet to detail which services each membership includes

    Designed by Mastrov and the 24 Hour Fitness team, the 45,000sq ft (4,181sq m) facility will operate around the clock

    Strength training will occupy 25,000sq ft (2,323sq m), complemented by dedicated functional training, glute training and group exercise spaces

    More than US$1 million (£746,000, €895,000) is being allocated to recovery equipment. The recovery lounge will include hyperbaric chambers, red light saunas, massage chairs, pelvic chairs and wave chairs for cold therapy. A separate medical spa will offer IV therapy, while other amenities include a sauna and cold room

    The group exercise programme will feature Pilates, yoga, Zumba and Les Mills Bodypump. A juice bar, café and DJ booth will support the social offer, alongside hosted activities including run clubs, morning coffee sessions and recovery nights

    Mastrov said the development reflects his experience of building gyms and his emphasis on personal relationships with members

    “Every detail reflects what I’ve learned about what members are actually looking for today,” he said

    The announcement follows Mastrov’s acquisition of 24 Hour Fitness with LongRange Capital in January 2026. He now serves as executive chair and interim CEO

    Speaking to HCM editor Liz Terry in an HCM interview earlier this year, Mastrov outlined plans to expand the business, upgrade existing clubs and introduce more recovery amenities and Pilates

    He also identified opportunities to rebuild ancillary revenues through personal training, nutrition, foodservice and retail, while improving retention by giving members more reasons to use the clubs

    Registration for Founders memberships begins in November 2026, with priority access available through FoundersClub24.com. The announcement does not specify plans for further Founders Club locations

    FOOTNOTE

    Founders Club will join another new fitness and wellness concept arriving in Summerlin in early 2027: Mark Wahlberg’s Municipal Gym, developed in partnership with the leadership team behind EōS Fitness

    Its first location, at Downtown Summerlin, will combine strength training with recovery facilities, spa amenities and a café, further expanding the area’s fitness and wellness offer

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    Club Founders Mark Mastrov Unveils
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